Business Development Essentials

By the end of the course, participants will be able to:

  • Define the main functions and best practices in Business Development (BD)
  • Recognize the importance of re-defining business processes to match the ever-changing market and customer requirements
  • Produce clear sales and marketing differentiators to neutralize competition (value-based proposition)
  • Design and use financial ratios and Key Performance Indicators (KPIs) to measure their operations’ effectiveness
  • Use leadership, negotiation and power proposals to leverage their business and lead the key account team