Introduction to Program

The Advanced Digital Marketing course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with some previous experience in digital marketing.

Participants will utilize a variety of case studies and exercises to develop the essential skills needed to create and implement advanced digital and social media strategies. Topics covered include conversion tracking on social media, Conversion Rate Optimization (CRO), advanced search engine optimization (SEO) techniques, utilizing AdRoll, and influencer and affiliate marketing.

Course Objectives

By the end of the course, participants will be able to:

  • Utilize advanced advertising techniques on popular social media platforms
  • Setup conversion tracking on social media and Google AdWords
  • Use advanced advertising features in Google Paid Search
  • Recognize and use advanced SEO techniques to rank in top positions
  • Understand and utilize the power of influencers’ marketing and affiliate marketing

Target Audience

This course is designed for digital, sales, marketing, and media professionals; as well as webmasters, web developers, key managers, and any businesspersons with previous experience in digital and social media marketing who are seeking to take their digital skills to the next level.

Course Outline

The Pillars of Conversion Rate Optimization (CRO) 
Strategic thinking for advanced digital marketers 

Introduction to CRO 

From reach to conversion: Key metrics on the path to conversion 

The fundamentals of A/B testing 

A/B testing case studies 

A/B testing software/tools 

Live website critique: an overview of 5 websites and how to optimize them for conversions 

Conversion Tracking on Google Analytics and AdWords 
Google Analytics refresher 

How goals work in Google Analytics 

Setting up goals in Google Analytics using URL triggers 

Setting up goals in Google Analytics using code 

Linking AdWords to Google Analytics 

Setting up conversion tracking on Google AdWords 

Analyzing AdWords campaigns in Google Analytics 

Advanced Search Engine Marketing (SEM) 
Advanced keywords optimizations 

How to make the most out of the keyword planner 

Using the opportunities tab 

Using ad extensions 

Setting up dynamic search ads 

Using advanced ad targeting criteria 

Using advanced bid optimizations 

Advanced Social Media Advertising Techniques 
How to use custom audiences on Facebook and Instagram 

How to create a lookalike audience on Facebook and Instagram 

Using pixels to track conversions 

Generating advanced and custom reports on the Ad Manager 

How to setup native landing pages on Facebook and generate leads 

Advanced video marketing techniques on Facebook and Instagram 

Advertising natively on Instagram 

Advanced Display and Retargeting Techniques 
Introduction to programmatic advertising 

Introduction to remarketing (Retargeting) 

Advanced features in Google Display 

Introduction to AdRoll 

How to set up an advanced retargeting campaign 

How to set up an advanced prospecting campaign 

Reading and analyzing AdRoll reports 

Advanced Search Engine Optimization (SEO) Techniques 
Setting up and using the Google Search Console 

Key SEO tags that make or break your organic rankings 

Useful SEO diagnostic tools 

How to conduct keyword research 

Conducting on-page SEO 

Conducting off-page SEO 

Content marketing for SEO purposes 

Influencers and Affiliate Marketing 
General definitions 

The benefits of influencers marketing 

Techniques for successful influencers marketing 

Key influencers’ marketing campaigns that worked 

Introduction to affiliate marketing 

The benefits of affiliate marketing 

The dos and don’ts of affiliate marketing 

Key affiliate marketing campaigns that worked 

Methods of Training during the program

  • Open Discussions
  • Role Playing
  • Case Studies
  • Simulations
  • Self-Discovery
  • Movies & Videos
  • Mentoring (if possible)

Course Details

Responsibilities of Corvit Duration Starting Date  
• Provision of trainer
• Provision of training material in soft form
• Provision of training certificates
30 Hours 20th Sep
6.00 PM till 9.00 PM
Tuesdays & Fridays