Master the Digital Landscape of Hospitality

Learn proven tactics for SEO, social media marketing, online advertising, and reputation management to attract guests and elevate your brand in the competitive hospitality industry.

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Objectives

The primary objectives of this workshop are to:

  • Equip participants with practical strategies to enhance digital marketing efforts within the hospitality industry.
  • Offer guidance on optimizing online presence to drive traffic and improve conversion rates
  • Planning to commence the training/workshop sessions from mid-April 2024 onwards, with flexibility to accommodate participants' schedules.
  • Provide insights into leveraging various digital channels effectively to increase direct bookings
  • Foster a deeper understanding of analytics tools and techniques for performance measurement and optimization

Outline

The workshop will cover the following key themes which are mainly fundamentals of digital marketing to capitalize on the social media channels.

  • Increasing Direct Bookings
  • Meta Search and the Importance of Rate Parity
  • Analytics and Tracking
  • Search Engine Optimization (SEO)
  • Paid Media Strategies
  • Content Marketing (including Social Media, Email, and Website)
  • Principles of Conversion Rate Optimization

Duration

The workshop is estimated to run for 5-7 hours, with breaks included for discussions and practical exercises.

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